Macfie Lead Group is a specialized holding and operational management company dedicated to building and scaling a network of trusted, locally-focused lead generation platforms for the home services industry. Our core mission is to bridge the gap between homeowners seeking reliable, high-quality repair and remodeling services, and reputable local contractors eager to grow their businesses.
We believe in fostering thriving local economies by making it simpler for homeowners to find skilled professionals and easier for those professionals to connect with genuine project opportunities in their communities.
Macfie Lead Group operates by establishing and nurturing distinct regional brands, each tailored to the unique character and needs of its specific geographic area.
Our first and flagship brand is Red Dirt Leads, serving Southwest Oklahoma. Future expansion will involve launching new, locally-named brands in different regions (e.g., "Bluebonnet Leads" for a Texas region, "Ozark Mountain Leads" for an Arkansas/Missouri region, etc.). Each brand will have its own website and local marketing strategy.
Each regional brand website (like reddirtleads.com) will serve as a primary resource for homeowners in that area. Homeowners can submit details about their home repair, renovation, or remodeling projects through a simple, user-friendly online process. We focus on attracting qualified leads from homeowners who are genuinely ready to hire.
Macfie Lead Group (and its regional brands) builds and maintains a network of reputable, licensed (where applicable), insured, and well-reviewed local contractors. Contractor vetting is a key part of our process to ensure quality and reliability for homeowners. When a homeowner submits a project, we match their needs with suitable contractors in our network based on service type, location, and availability.
Qualified leads are then provided to the matched contractors. Contractors can then contact the homeowners directly to discuss the project further and provide quotes. Homeowners benefit from receiving multiple quotes from trusted local professionals, allowing them to make informed decisions.
Our primary revenue model is typically based on a commission for successfully completed jobs or a flat-rate referral fee paid by the contractor once a project secured through our platform is finished. This performance-based model aligns our success with the success of our contractor partners – we only get paid when they get valuable work.
Macfie Lead Group operates with a blend of centralized strategy and local operational expertise.
The vision for Macfie Lead Group is to replicate the success of Red Dirt Leads in multiple new regions across the country. Each new regional operation will be launched under a unique, locally resonant brand name, managed by Macfie Lead Group, and built upon our proven model of connecting quality contractors with homeowners in need.
This strategic expansion will allow us to serve a wider audience while maintaining the local touch and trust that is essential for success in the home services industry.